Marketing Management: An Integrated Approach ( Available )

153 AED

Marketing Management: An Integrated Approach ( Available )

153 AED

The book focuses on presenting the theoretical and applied concepts of marketing management in an integrated framework, and aims to be a reference for students and business people by simplifying the concepts and providing a practical framework for their application.

Author: Muhannad Hamid Al-Atwi
Publisher: ‎دار الكتاب الجامعى‎

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